Spearheaded the UI/UX architecture and component isolation strategy for McCormick's US mobile platform. I engineered high-density interactive patterns—including automated vertical video feeds and complex data state workflows—while scaling a centralized multi-platform Design System. By mapping token structures directly to frontend infrastructure, I bridged the gap between raw visual craft and enterprise-level engineering delivery.
Led the end-to-end interface architecture for Yalo Studio, a high-impact B2B SaaS conversational commerce platform. Optimized dense transactional workflows and multi-currency checkouts, driving a 37% increase in sales conversion rates for global enterprise clients including Coca-Cola, Unilever, and Nestlé. In parallel, I architected the core Design System, validating tokens and UI primitives inside isolated Storybook environments to eliminate frontend overrides and accelerate engineering deployment.
Led the product UI engineering for an advanced industrial mobile solution that slashed customer support volume by 80%. Partnered with engineering squads to translate AI RAG architectures and complex user prompt logic into clean, production-ready mobile interfaces. By structuring dense equipment databases into modular, token-backed component layouts, I enabled field technicians to troubleshoot complex operational data autonomously.
Partnered directly with engineering squads to optimize and scale conversion paths for Hearst’s digital properties, serving millions of users across Cosmopolitan, Elle, and Harper's Bazaar. Transformed complex checkout funnels into modular, highly accessible React patterns. Actively tested and deployed innovative, AI-driven modular interface layers, accelerating visual QA cycles and ensuring strict visual fidelity across high-traffic desktop and mobile viewports.
Led the end-to-end interface architecture for an AI-powered HealthTech platform, reducing user diagnosis friction and cutting clinical processing times by 34%. Translated complex medical logic and deterministic verification states into a responsive, HIPAA-compliant interface. Operating as the sole builder, I deployed the startup’s first atomic Design System, mapping advanced spatial grids and interactive tokens to guarantee code viability and visual stability.
Led the interface and UI architecture strategy for core corporate online banking portals at Peru's largest financial institution. Spearheaded the UX/UI system to translate complex financial mechanics and regulatory requirements into secure, high-adoption interfaces. Co-created and scaled the bank's primary enterprise Design System, automating the mapping of tokens (color matrices, layout grids) directly to engineering repositories to drastically cut deployment friction across multiple squads.